Hint Creative | Premium Book Design
Hint Creative
Hint Creative is a Salt Lake City-based design agency. This premium promotional book embodies their personalized approach to client relationships. Custom sleeves and cases complement this elegantly designed book, each tailored to reflect the unique identity of individual clients. The design draws inspiration from the natural beauty and urban landscape of Salt Lake City, grounding the agency's creative ethos in its local environment. Through this project, Hint Creative showcases its commitment to bespoke design solutions that resonate with each client's narrative.
Spreads
Process
Starting with Insights
Hint Creative is a boutique creative agency and design studio based in Salt Lake City, Utah. Founded in 2006, they specialize in design, branding, advertising, photography, video, and website design.
Hint as a Brand
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Hint Creative offers a comprehensive range of services, including:
Brand Creation
Brand Renewal
Brand Longevity
Advertising
Art Direction
Digital Design
Identity Development
Packaging
Photography
Video Production
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The agency emphasizes a "thought forward" approach, uniting strategy with intuition to create designs that influence and change human behavior. They prioritize authentic work tailored to each client's brand, fostering partnerships built on passion, trust, mutual respect, loyalty, and genuine collaboration.
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Hint Creative has received recognition in the design community, with their work featured on platforms such as The Dieline. In May 2023, their branding and packaging for Babe Locks were highlighted by The Dieline, noting the "bold typography paired with the bright yellow and golden hues adds an element of fearless approachability." Similarly, in August 2022, their rebranding efforts for Babe Original were showcased, with The Dieline commenting on the design's simplicity and confidence in the product's originality and effectiveness.
While these features indicate industry acknowledgment, specific details about awards won by Hint Creative are not prominently available in the provided information. For a comprehensive overview of their accolades, it would be best to contact them directly or visit their official website.
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Hint Creative has collaborated with a diverse range of clients across various industries, including:
Apparel
Beauty
Direct Sales
Food & Drink
Health
Hospitality
Retail
Skincare
Notable clients include Nike, American Eagle Outfitters, Aerie, DC Shoes, Skullcandy, GNC, Museum of Arts and Design, Harvard University, HSN, 1-800 Contacts, and Rodan + Fields.
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Contact Information:
Hint Creative is located at: 10 W 100 S Ste #600, Salt Lake City, UT 84101-1566
For business inquiries, they can be reached at:
Phone: 801.521.2919 ext 1#
Email: christian@hintcreative.com
General contact:
Phone: 801.521.2919
Fax: 801.521.5066
Email: hello@hintcreative.com
Stylistic Approach
From the beginning, it made sense to use Hint's original colors and fonts and create a layout inspired by the grids used on their website.
Similarly, because it is a smaller agency with only one location in Salt Lake City, Utah, I wanted to focus on the town and state, almost reflecting how the city moves with Hint. For that, the scenery of mountains and the city was used, opening the book with a daylight image of the building in which Hint is located, and closing the book with an evening shot from downtown, showing the progression of creative days at work.
The matching sleeves and dust jackets reflected a personalized, hands-on, and almost multi-layered and skilled approach of Hint’s creative team toward their clients. I chose fabric sleeve cases to accompany the dust jackets to expand that concept, developing how Hint’s designs vary across materials and media. After printing the landscape of the city and the landscape of mountains, hand-sewing the sleeves was a great completion of the project, going from digital designing to hands-on experiences.
