Cirque du Soleil x Neenah Paper | Promotion Collab
Entertainment You Can Touch
This promotional collaboration celebrates both brands’ commitment to immersive sensory experiences. The project includes an elegant multi-layered paper kit featuring intricate die-cuts, vibrant Neenah swatches, and dimensional pop-up elements inspired by Cirque’s iconic shows. Housed in a luxurious black and gold sleeve, the package emphasizes rich textures and dramatic visual contrasts that echo the energy of the performances.
The design also creatively showcases Neenah’s paper versatility—from glittery finishes to deep matte blacks and vivid textures. Each swatch card is paired with abstract shapes and layered illustrations drawn from Cirque’s costuming and stage design, offering a tactile journey through paper as performance.
About Neenah
Neenah Paper is a premium paper manufacturer known for its high-quality textures, colors, and specialty finishes. With a strong commitment to craftsmanship and sustainability, Neenah supports designers and creatives with products that elevate tactile storytelling and leave lasting impressions. Their collections are widely used in luxury packaging, branding, and promotional design.
Cirque du Soleil
Cirque du Soleil is a world-renowned entertainment company that blends acrobatics, theatrical storytelling, and visual artistry into immersive live performances. With iconic shows, the brand is synonymous with wonder, imagination, and boundary-pushing stagecraft that transcends language and culture.
About the Shows:
LUZIA, KOOZA, & ALEGRÍA
The promotion highlights three standout Cirque du Soleil productions:
LUZIA, a surreal Mexican-inspired dreamworld filled with water and color;
KOOZA, a return to Cirque’s roots with clowns, acrobatics, and bold spectacle;
ALEGRÍA, a fan-favorite reimagined with modern visuals and an emotionally powerful score.
Each show is represented in the packaging with its own vibrant insert and visual motif.
Process
Designing Folds
To balance visual complexity with production feasibility, the team opted for a refined trifold layout with an integrated pocket and precision die cuts. This approach allowed for layering multiple styles and graphic variations without overwhelming the structure. The folds and built-in sleeve offer a functional yet elegant system for housing swatch cards and pop-up elements while ensuring consistency and ease in potential mass production. The result is a dynamic presentation that remains cost-efficient and scalable for promotional distribution.
Colors & Papers
The color palette was inspired directly by the vibrancy and theatrical flair of Cirque du Soleil performances—rich jewel tones, shimmering metallics, and bold contrasting hues. Neenah Paper’s specialty stocks were carefully curated to reflect this energy, including glittery finishes like Teal Waves, bold textures like Red Vowen, and deep, dramatic tones like Black Soft and Ocean Deep. These papers enhance the visual storytelling and engage the sense of touch, reinforcing the immersive quality of both brands.
Concert Visuals
The promotional ticket inserts showcase vibrant, character-driven compositions that reflect the essence of each Cirque du Soleil production. Each ticket features central characters, elaborate costumes, and thematic visuals pulled directly from the stage—LUZIA with its tropical palette and dreamlike water scenes, ALEGRÍA adorned with dramatic feathers and fire effects, and KOOZA with its playful clowns and theatrical red curtains. These visuals are more than decorative—they invite the viewer into the world of each show, capturing the storytelling, artistry, and atmosphere that define Cirque’s immersive performances. The layered compositions emphasize movement and emotion, turning each ticket into a mini stage of its own.
